Open innovation helps create Fiber One Brownies

DOWNERS GROVE, IL – January 21, 2012, The following blog post, published by General Mills describes Hearthside’s role in the innovation and commercialization of their new FiberOne Brownie.

As a result of partnering with Hearthside early in the product development process, General Mills claims to have shortened concept to launch time by 9 to 12 months.

…We found that partner in Hearthside Food Solutions, a company that General Mills has worked with for years on other product innovations. Hearthside had the baking experience, technical know-how and pilot plant facilities needed to bring the brownies to full-scale production.

All of these factors contributed to a smooth startup, while maximizing efficiency in terms of time and General Mills’ investment.

By collaborating with an open innovation partner, the Snacks division estimates it saved nine to 12 months in terms of taking the product from concept to launch. Additionally, Hearthside has shared in the marketplace success of Fiber One 90-Calorie Brownies with a sizeable increase in its business with General Mills in 2011…

Read the full story HERE on General Mills blog.